Lead the revival
-click here-
Thought
Leadership
is
Dead
r
Your
Founder
Brand
Tell stories your customers really buy into
r
Instead, meet...
morag@yourfounderbrand.com
+44 07914 568 885
Thought leadership today is
anything but.
Potential customers want to
hear about your unique vision,
your successes - and even your
failures.
Your Founder Brand is new
way to share your ideas. A
lifeboat of originality in a
sea of sameness.
morag@yourfounderbrand.com
+44 07914 568 885
What is
Your Founder Brand?
The first thing to know is... you don’t have to be a
founder to have a Founder Brand.
Anyone with a public voice should have a Founder
Brand. A CEO, CMO, agency lead, entrepreneur or
start-up superstar.
Your Founder Brand is a new way to package your
best insights to reach customers, share your
knowledge, inspire partnerships and, ultimately,
help your organisation generate sales.
Through intensive one-to-one interview sessions,
studio recordings and strategy workshops, Your
Founder Brand helps you create content that
blows run of the mill thought leadership out of the
water.
What we offer
Exclusive
interview
packaged content
Highly
discoverable
video shorts
Social content
ready-to-go
morag@yourfounderbrand.com
+44 07914 568 885
A highly discoverable way to broadcast quick insights. A professional videographer and interviewer session creates a bank of evergreen content for use across the year.
Video Shorts
A two-hour sit-down with an experienced
business journalist to discover your untold
brand story. A bank of original content to be
used across platforms whenever needed.
In-depth one-to-one
A series of posts and templates based on your Founder Brand, ready to launch during moments that matter. A range of formats from interview to visuals, video and audio.
Social strategy
Tell Your Founder Brand Story
The Three Founder Brand Pillars
Everything people ever wanted to know, that we’re not afraid to ask
The Interviews
Bouncing ideas off the airwaves
The Podcasts
Words create wonder. In business? You bet!
The Writing
Explore strengths and weaknesses in your current content output. Understand the perfect content cadence for your audience, how focus is shifting from SEO to video, and build a plan for content that sings.
Content audit
Re-examine your personal and company tone of voice, adjust writing styles to match different platforms and find new ways to express yourself that electrify, while everyone else is stuck in the bog of bland.
Writing, refined
No matter how practiced you are at public speaking, it is a skill that is rarely properly trained. Our partners at Good Shout deliver bespoke vocal training so every panel, podcast and presentation is on point.
Train your voice
Does Your Founder Brand Need More?
There is an initial discovery call, followed by a
briefing process taking place mostly over
email. One-to-One interviews are typically two
hours. If a filming package is included, this can
take place at the same time but is typically at
least a half day commitment. Follow up
content will be delivered during an agreed
timeframe.
How long does it take?
Once created, the content is your exclusive
intellectual property, to use in any way you see
fit. We can help package it into social posts,
video shorts, audio snippets or any other
appropriate format to suit your needs. We do
not take care of distribution. We suggest you
work with your PR or comms teams on a
publication schedule.
How can I use the content?
We can work with your internal or external PR
teams to build your Founder Story content
and shape it to fit your specific needs.
Alternatively, we can create your Founder
Story package to have on hand whenever you
or your marketing teams need to use it.
PR or Flying Solo?
Your Founder Brand Journey
morag@yourfounderbrand.com
+44 07914 568 885
Our Founder Brand
Morag Cuddeford-Jones
Thought leadership is dead. If you were to read most content labelled as
thought leadership today, you would be forgiven for thinking today’s leaders
don’t have a single original thought in their heads.
We know this is not true.
So I am on a mission. A mission to deliver original, stimulating content from
leaders, entrepreneurs, founders, personalities and anyone else with new
thinking that deserves to be heard.
morag@yourfounderbrand.com
+44 07914 568 885
Morag Cuddeford-Jones has 20+ years’ experience broadcasting and writing for
and about business leaders in national, niche and international press.
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